- 期刊
The Role of Organizational Culture in Building Employee Engagement among Frontline Employees: In the Case of IKEA Taichung Store
組織文化對於前線員工的工作投入度的影響－以宜家台中店為例
摘要
Frontline employees play a central role in building and developing customer relationships. A business needs engaged frontline employees to provide not only quality customer services but to channel culture into customer experience. This research investigates the relationship between organizational culture and employee engagement among frontline employees at IKEA Taichung store. The research conducts a survey that includes culture-focused and employee engagement-related statements to study these two concepts. The results and analysis reveal strong evidence that organizational culture has positive influence on employee engagement. Furthermore, the difference between full-time and part-time frontline employees is significant in their perceptions of organizational culture and levels of employee engagement. The findings of this study suggest nurturing organizational culture has the possibility of enhancing employee engagement which can, in turn, result in good business performance.
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