東豐綠廊自行車休閒活動之休閒效益與滿意度之研究

A Study on Recreational Benefits and Satisfaction Level in Cycling at Dong Feng Green Corridor

王怡菁(Yi-Ching Wang)

《嶺東體育暨休閒學刊》 8期 (2010/06) Pp. 113-130

https://doi.org/10.29849/JPELLTU.201006.0010

摘要

本研究主要目的是在探討台中縣東豐綠廊自行車道的參與者在進行自行車休閒活動時所體驗的休閒效益與滿意度程度。採問卷調查法以自編量表的方式於2009年11月周休二日假期間，到東豐綠廊自行車專用道遊客中心門口進行立意隨機抽樣調查，共計發放430份問卷，扣除45份填答不完整，共計回收385份有效問卷達89%回收率，經由SPSS 12.0版統計軟體進行分析，以描述性統計、t檢定、單因子變異數分析(One-Way ANOVA)、Scheffe事後比較等統計方式所獲得的結果如下：（一）本研究的樣本人口分佈是以男、女性比例均等，未婚者居多，年齡層在20-40歲之間，具有大專大學學歷者，平均月收入在四萬元以下，居住在中部地區居多的樣本特性。（二）在休閒效益的心理因素平均值爲3.84、生理因素平均值爲3.70、社交因素平均值爲3.87，在滿意度各因素的平均值爲3.65。（三）在性別、婚姻狀況、不同年齡、不同教育程度、不同職業、在不同平均月收入方面均有顯著差異情況產生。最後依據結果對相關規劃單位與經營業者提出建議。

關鍵字

休閒效益 ； 滿意度 ； 自行車活動 ； 東豐綠廊自行車道

並列摘要

The purpose of this study is to explore the recreational benefits and satisfaction level experienced by cyclists while participating in cycling activities at the Dong Feng green corridor bicycle lane in Taichung County. Information was collected through a questionnaire survey by way of self-compiled tables. The random sample survey was carried out at the entrance to the visitors' center of Dong Feng green corridor bicycle lane on weekends during November, 2009. A total of 430 questionnaires were issued, and after deducting the 45 sets of incomplete questionnaires, the total number of valid questionnaire returned was 385, a recovery rate of 89%. They were then analyzed using the statistical software SPSS version 12.0 through methods such as descriptive statistics, t-test, one-way ANOVA, Scheffe post-comparison, and so on. The results obtained are as follows: (a) Sample population distribution of this study consists of equal percentage of male and female, most of them are unmarried and are aged between 20-40 years old. The average monthly income of those with a college degree from the university is less than NT 40,000 yuan. Most of them live in the central region. (B) The average psychological factor of recreational benefits is 3.84, the average physiological factor is 3.70, the average social factor is 3.87, and the average value of all factors in satisfaction is 3.65. (3) Significant differences are observed in gender, marital status, age difference, difference in educational levels, occupation difference, and difference in average monthly income.Finally, recommendations were put forward to the relevant planning authorities and vendors based on study findings.

並列關鍵字

benefit of leisure ； satisfaction ； cycling activities ； Dong Feng green corridor