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梨山馬拉松賽參與者之參與動機與參與滿意度之研究

A Study of Participation Motivation and Satisfaction of Participant on the 2006 Lishan Marathon Competition

摘要


The purpose of this study was to understand participants' participation motivation and the participation satisfaction, and analysis relationship between participation motivation and satisfaction, and participation motivation whether predict participation satisfaction on 2006 marathon activity. The research used convenient sampling selected 203 adult participants from the 2006 marathon activity in Taiwan. The analysis results showed that: (1) The different join groups and travel date have statistical significant differences on participation motivation. The gender, education level, age, income, and area of residence have no significant difference on the participation motivation. (2) The different income, join groups, and travel date have statistical significant differences on participation satisfaction. The gender, education level, age, and area of residence have no significant difference on the participation satisfaction. (3)The correlation analysis between participants' participation motivation and participation satisfaction, the result showed that the whole participation motivation and participation satisfaction were middle correlation (r=.66, p<.05). (4)The result of analyzing 2006 marathon activity of participants' participation motivation to predicted participation satisfaction, the participation motivation could significant predict participation satisfaction (F=155.41, p<.05), and predict 43% of variance of participation satisfaction.

並列摘要


The purpose of this study was to understand participants' participation motivation and the participation satisfaction, and analysis relationship between participation motivation and satisfaction, and participation motivation whether predict participation satisfaction on 2006 marathon activity. The research used convenient sampling selected 203 adult participants from the 2006 marathon activity in Taiwan. The analysis results showed that: (1) The different join groups and travel date have statistical significant differences on participation motivation. The gender, education level, age, income, and area of residence have no significant difference on the participation motivation. (2) The different income, join groups, and travel date have statistical significant differences on participation satisfaction. The gender, education level, age, and area of residence have no significant difference on the participation satisfaction. (3)The correlation analysis between participants' participation motivation and participation satisfaction, the result showed that the whole participation motivation and participation satisfaction were middle correlation (r=.66, p<.05). (4)The result of analyzing 2006 marathon activity of participants' participation motivation to predicted participation satisfaction, the participation motivation could significant predict participation satisfaction (F=155.41, p<.05), and predict 43% of variance of participation satisfaction.

被引用紀錄


陳永洲(2019)。參賽組別對路跑運動觀光行為意圖模式的調節效果臺灣體育運動管理學報19(1),63-86。https://doi.org/10.6547%2ftassm.201906_19(1).0003
Hung, V. T. (2015). Relationship between Leisure Motivation and Job Satisfaction: The Case of Employee at Hanoi Sewerage and Drainage Limited Company [master's thesis, I-SHOU University]. Airiti Library. https://doi.org/10.6343%2fISU.2015.00284
李國豪(2015)。馬拉松路跑活動服務滿意度與參與動機之研究〔碩士論文,義守大學〕。華藝線上圖書館。https://doi.org/10.6343%2fISU.2015.00081
Chang, P. Y., Wen, S. M., & Kuo, C. T. (2015). 運動參與動機與滿意度之研究-以雲嘉南地區運動媒體觀賞者為例. 嘉大體育健康休閒期刊, 14(2), 24-37. https://doi.org/10.6169%2fNCYUJPEHR.14.2.03
黃任閔、趙嘉裕、趙元楷(2013)。屏東縣慢速壘球運動參與者參與動機與休閒阻礙因素之研究嘉大體育健康休閒期刊12(3),172-185。https://doi.org/10.6169%2fNCYUJPEHR.12.3.17

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