The purpose of this study is to analyze traveler's tourism image at Kaoshiung before holding the world game. In according to the previous research to set up the variables, including tourism image, sport image and the revisit willingness to discuss the perception of travelers in Kaoshiung. The questionnaires were given to the passengers who takes a trip to Cijin, National Science and Technology Museum, Lotus Lake in Kaoshiung city, and non-random sampling method were used 630 effective questionnaires were collected. After testing, the results are shown in following: The tourism image and sport image had the advantage with revisit willingness. The prediction in 46% about revisit willingness that built in tourism image and sport image.
為了持續優化網站功能與使用者體驗,本網站將Cookies分析技術用於網站營運、分析和個人化服務之目的。
若您繼續瀏覽本網站,即表示您同意本網站使用Cookies。