隨著時代邁向國際化且企業型態轉變爲全球跨國經營模式,國人出國旅遊或從事商務頻繁,影響我國境外移入傳染病的情形,依據行政院衛生署疾病管制局的資料顯示,2005年至2007年僅短短二年,境外移入傳染病個案數便增加28%,惟有進一步瞭解國人對國際旅遊傳染病的風險認知情形。本研究是以前往目前境外移入傳染病最多,也是國人出國目的地最多的東南亞地區之旅客爲研究對象,探討傳染病知識及行動線索經由中介變項自覺易罹患性認知及自覺嚴重性認知對預防性健康行爲的關聯性。本研究有效問卷計433份,並以結構方程模式驗證假說。 經實證與分析結果發現:六個假說全部獲得支持,其中影響國人國際旅遊時採行預防性健康行爲最大者爲自覺易罹患性認知,其次依序爲自覺嚴重性認知、疾病知識與行動線索。最後本研究依據建立之架構及實證結果,提出若干管理實務之意涵及後續研究之建議。
With the development of internationalization, many enterprises begin to adopt transnational business models and compatriots frequently goes abroad for travel or business, that had resulted in infectious diseases to be imported. According to the information from the Center for Disease Control of Taiwan shows that the number of imported cases of infectious diseases increased by 28% from 2005 to 2007. It is important to understand compatriots’ risk perception on international traveling infectious disease. This research focus on the compatriots who go abroad to Southeast Asia where is currently the major source of infectious disease. The study explores the influence of disease knowledge and cues to action on preventive health action through susceptibility and severity. This study investigates 433 valid questionnaires through Structural Equation Modeling (SEM) to verify the hypothesis. The results empirical and statistic analysis lead to seven conclusions as follows: Six hypotheses were all confirmed to be correct. The main influence for the people who go aboard on Preventive Health Action is susceptibility and then severity, disease knowledge and cues to action. Finally, on the framework and evidence results, the study intends to propose suggestions for management practice and continual research.
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