科技進步與生活型態的改變,人們閱讀習慣由「看書」轉變為「聽書」。本研究以「有聲書」為主題,目的在探討台灣有聲書市場概況並提出台灣有聲書未來發展策略。使用之研究方法為文獻分析法,依據相關文獻等次級資料及觀察國內目前有聲書發展,並進一步探討國內有聲書市場概況,輔以SWOT分析,同時,參考國外有聲書發展現況,提出台灣有聲書未來發展以「數位有聲書為發展方向」、「異業合作開拓新客源」、「成為華文有聲書的領導者」等三項策略。
Advance in technology and life state change, the people read the custom by ”to read” transform for ”listen to storytelling”. This research take ”audio books” as the subject, the goal is discussing Taiwan's audio books market profile and proposed that Taiwan's audio books will develop the strategy in the future. Of research technique the use is the literature analytic method, the basis related literature and so on secondary data and the observation domestic item of previous letter development, and further discusses the domestic audio books market profile, auxiliary by the SWOT analysis, simultaneously, reference overseas audio book's development present situation, proposed that Taiwan audio books will develop in the future take ”audio books as the development direction”, ”the different industry cooperation develops the new source of tourists”, ”to become the Chinese audio books the leader” and so on three strategies.