廟宇仙人走獸之文創設計商品應用

The Application o f Color Management on Cultural and Creative Goods- An Example of Temples Immortal and Beasts

熊亮原(Liang-Yuan Hsiung) ； 賴慕回(Mu-Hui Lai) ； 王禮豪(Li-Hao Wang) ； 蘇烜億(Xuan-I Su) ； 張芷菡(Tzu-Han Chang) ； 徐嘉佑(Jia-You Xu)

《中華印刷科技年報》 2015 (2015/06) Pp. 383-394

摘要

自英國發展文化創意產業以來，全球如雨後春筍般掀起一股文創熱潮，台灣也不落人後，政府將文化創意產業列為國家級的重點產業，並不斷開發文化園區，為推動文創商業化加值，得以協助創意文化工作者創業。然而大部份文創業者忽略了色彩管理的重要性，以致於商品往往不能達成「色彩再現」之效果。研究者以台灣廟宇屋脊上之仙人走獸為對象，結合文化創意產業概念，蒐集我國廟宇陶藝人文、鄉土的相關文獻，配合研究者實驗室之UV噴墨印刷機與料材為實驗工具，導入色彩管理流程工作，符合文化創意產業小規模與少量多樣的生產特色。本研究目的是藉由文創設計理念與正確的色彩管理生產技術，活化「仙人走獸」，跳脫原本僅屬於傳統廟宇屋脊擺飾的歷史意像，成為日常生活使用的文創商品，讓台灣傳統廟宇的圖騰藝術賦予新的舞台生命。

關鍵字

文化創意產業 ； 色彩管理 ； UV噴墨

並列摘要

Since the British developed the cultural and creative industries, it has sprung up and set off a global cultural and creative boom. Taiwan does not fall behind and the government announced the cultural and creative industries to be a key industry and also developed the new culture park in Taiwan constantly. However, most entrepreneurs neglected the importance of the color management in commercial products, so that these products could not reach the effect of color rendering. The researchers took the immortal and beast which lined on the temple roof as the object, combined with the concept of cultural and creative industries to collect native relevant literature of the temples pottery culture. The team members utilized the UV inkjet printer and feed material experimental tools from laboratory, importing color management process work, in line with small variety of small-scale production features to the cultural and creative industries. During the practical process, they encountered and solved some problems. The purpose of this study is to use cultural and creative design concepts and production techniques of proper color management to activate ＂immortal beast＂ and endow new life for Taiwan's traditional temples totem art by getting rid of the traditional temple roof decoration sign of historical imagery for becoming a variety of the cultural and creative commercial productions in our daily life.

並列關鍵字

cultural and creative industries ； color management ； UV inkjet printer

參考文獻

林思玲、林炎旦(2014)。我國文化創意產業人才培育發展現況與策略。教育資料與研究。112，25-51。

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