旅遊書籍的插畫功能性研究

旅遊書是許多人旅遊時參考的重要依據，其又可依照書的內容分為：實用取向的「總覽型旅遊書」、針對特定主題的「主題型旅遊書」、作者個人旅遊經驗與感動的「遊歷型旅遊書」三大類型。本研究收集國內市售國外旅遊書籍七十本作為研究對象，針對旅遊書常見的七大主題：交通、景點、美食、購物、住宿、資訊、感動，做內容上的分析，比較在文字、插畫、照片之間的比例關係與編排特徵，得知其各類型旅遊書的表現重點和差異性，以及使用插畫詮釋的原則，同時進一步針對插畫內容做敘事性、圖解、簡化、表現風格四類插畫功能性的探討，歸納出各主題之插畫表現手法與應用方式。最後再結合專家訪談，將曾出版過旅遊書的旅遊插畫家／作家個人經歷、創作表現到書籍出版的寶貴經驗，與內容分析得到之結果彙整出一套適用於旅遊書的旅遊插畫表現模式，再依此表現模式執行設計提案，完成一本遊歷型旅遊書《日本白川鄉繪圖遊記》，並透過問卷調查使用者評價來驗證其易讀性。研究結果顯示：旅遊插畫表現模式可融入創作之中，能提供旅遊書籍出版更完整的參考價值，而四類插畫功能性當中，幫助讀者快速進入書中情節及場景氛圍的「敘事性」功能，為最能影響消費者對於書籍的購買意願。

關鍵字

旅遊書；插畫；插畫功能性

並列摘要

Travel books are important for many people when planning or taking a trip. Travel books can be classified by content into practicality-oriented 〞general travel books〞, 〞theme-based travel books〞 focusing on specific attractions, and 〞experience-based travel books〞 which mainly describe the personal travel experiences of the author. This study collected 70 travel books for foreign destinations on the market and analyzed the content of seven common themes of travel books, including transportation, tourist attraction, food, shopping, accommodation, information, and affection. The analysis included a comparison of proportions and layout characteristics of text, illustrations, and photos to identify the key focuses of and differences between different types of travel books as well as the principles for using illustrations. Besides, this study also discussed the 〞narration〞, 〞graphical explanation〞, 〞simplification〞, and 〞representation〞 functions of illustrations to summarize the expression techniques and applications of illustrations for each theme. Finally, this study conducted a content analysis of valuable experiences gathered from interviews with travel book illustration artists and authors to obtain a model of illustration expressions suited for travel books. Based on this model, the author of this study designed and completed an experience-based travel book titled 〞Illustrated Stories of Travel to Shiragawa-go of Japan〞. The readability of this travel book was evaluated through a questionnaire survey. Results showed that the model of illustration expressions for travel books can be integrated into writing to increase the reference value of the travel book. Among the four illustration functions, 〞narration〞 which can quickly immerse readers in the stories and the context is most influential to consumers' intention to buy a travel book.