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科技時代下的運動大數據

Sport Big Data in the Era of Technology

Abstracts


科技時代中,大數據的探討如火如荼展開,影響了全球許多企業的經營。對於運動產業來說,數據分析早已行之有年,然而,大數據分析卻顛覆了原本的分析應用模式,運動產業面臨大數據時代的挑戰與機會,如何運用大數據分析成為企業在科技時代成功的關鍵因子。本研究藉由分析相關文獻暸解大數據分析在運動領域之應用分類與意義,並強化「運動大數據」之概念與獨特性。透過本研究,得以初步暸解運動大數據之意義與應用,使未來的研究者清楚暸解運動大數據分析的重要性,以及運動大數據的發展趨勢;亦期望能藉由暸解應用與發展趨勢。幫助企業研擬相關發展策略以提高競爭力,使臺灣運動產業能開創新局。

Parallel abstracts


The trend and value of big data has been becoming a hot topic globally. In addition, it has exerted a great influence on business and management in the corporate world. For sport industry, data analysis has been practicing for years and the "Big Data analysis" has already changed the game of sport. In the new era of Big Data, while challenges arise simultaneously with opportunities of it, the critical factors for the corporates to be successful is to apply "Big Data analysis". Literature review was applied to understand the application and development of Big Data analysis in Taiwan's sport. And the findings emphasize the concept and uniqueness of the "Sport Big Data". The findings are helpful for the competitiveness of sport industry in the future.

Parallel keywords

Big Data sport industry Sport Big Data

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