休閒農業區遊憩滿意度之研究－以苗栗縣三義鄉舊山線為例

本文目的為瞭解至舊山線休閒農業區遊客背景與遊憩滿意度，比較不同人口統計變項遊客之遊憩滿意度間差異。於2012年10月6日至11月25日的周休假日，於勝興車站及龍騰斷橋，針對實際到訪舊山線休閒農業區的遊客以問卷方式，採隨機抽樣進行調查，共發放500份，剔除填答不全之無效問卷99份，回收之有效問卷為401份，回收率為80.2%。以SPSS for Windows 18.0統計套裝軟體進行資料分析處理，研究結果顯示：一、至苗栗縣三義鄉舊山線休閒農業區的遊客以女性、未婚，年齡分布在21－30歲，教育程度以專科或大學居多，學生身份佔多數，居住地則以中部地區為主，而平均月收入則是為20,000元（含以下）。二、部分人口統計變項在遊憩滿意度中部份達到顯著差異。最後根據相關文獻與研究結果對舊山線休閒農業管理者與業者提出未來研究與相關建議。

關鍵字

三義鄉；休閒農業區；遊憩滿意度

並列摘要

The study aimed to understand the socioeconomic backgrounds, recreational satisfaction of visitors to the recreational agriculture areas along the old Mountain Line of Taiwan Railway Administration. The relationship among recreational satisfaction was investigated by comparing the difference in visitors based on various demographic variables. Questionnaire survey was performed on random samples selected among visitors to the recreational agriculture areas of the old Mountain Line at Shengxing Train Station and the Collapsed Bridge of Longteng from Oct 6 to Nov 25 2012. 500 questionnaires handed out and 401 valid ones were retrieved after removing 99 invalid, accounting for 80.2% of retrieval. SPSS for Windows 18.0 was used for data processing and analysis. The results show that:1. Most of visitors to the recreational agriculture areas along the old Mountain Line at Sanyi, Miaoli were unmarried, female visitors aged 21-30 with an education background of junior college or university. Most of them were students living in central Taiwan with an average monthly income of NT$ 20,000 or less.2. The variable of various backgrounds in visitors achieved partially significance in the dimensions of recreational satisfaction.Finally, suggestions were proposed based on literatures and study results for the managers and service providers of the recreational agriculture areas along the old Mountain Line as well as for future studies.