判定觀光景點為生態旅遊景點是發展生態旅遊最重要的工作,但是綜觀國內相關文獻,多準則決策分析是生態旅遊議題的主要研究方法,但模糊理論與網路層級分析法較少被文獻所使用,以致無法考慮人類思維的模糊性與準則間的回饋與內部相依問題,且少有文章探討生態旅遊景點評選問題。藉此本文提出結合模糊理論、決策實驗室分析基礎之網路層級分析法及偏好順序評估法,以探討生態旅遊景點評選議題。本文得到以下的研究結果:1.本文之研究方法具可行性,對生態旅遊景點選擇具辨視力;2.生態資源愈獨特、配套設施具特色及服務系統愈完善,愈適合選為生態旅遊景點;3.優先改善配套措施特色性、生態資源特有性與服務系統完善性,可提升景點競爭力;4.生態觀點之評估準則較重要,尤其是法令規章限制性;在觀光觀點下,以人的配合性最重要。
It is an important issue to determining whether a tourism scenic destination can be qualified as an ecotourism scenic destination. Previous papers show that most papers in this field use Multi-criteria Decision Making (MCDM) as a major research method. This fact leads to the result that it is unable to deal with the fuzzy phenomenon in human thinking and the feedback and internal dependence problems in criteria. However, the fuzzy theory and DEMATEL-based Analytic Network Process (DANP) can solve the previous problem well. In addition, few papers address the problem of selecting ecotourism scenic destinations. In this paper we incorporate fuzzy theory, DANP and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) to investigate the issue of selecting ecotourism scenic destinations. We obtain the following results:(1) The research approach incorporating the fuzzy and MCDM has the capability to discern which scenic destinations can be a ecotourism scenic destination.(2) A tourism scenic destination having more specialty in eco-resource and more perfection in facility and service system is more fit to be selected as a ecotourism scenic destination.(3) To improve the related tourism facilities, the characteristics of eco-resource and the completeness of service system can increase the competitiveness of scenic destination.(4) The eco-viewpoint of evaluation criteria is relatively important such as regulation constraints; people in compliance with regulations is most important in the tourism viewpoint.