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  • 會議論文

球迷參與程度、服務品質認知、場地設施滿意度之研究-以高雄縣立棒球場為例

A Study on Fans' Degree of Participation, Cognition of Service Quality, and Satisfaction of Facility-An Example on Kaohsiung County Baseball Field

摘要


The purpose of the study was to analyze fans' degree of participation, cognition of service quality, and satisfaction of facility on Kaohsiung County Baseball Field. The ”fans' degree of participation, service quality, and satisfaction of facility questionnaire” was used to collect research data, and there were 489 valid questionnaires for the study. The research data were analyzed with descriptive statistics such as frequency, percentage, mean, standard deviation, independent t-test, and Pearson product-moment correlation. The results of the study were: 1. The fans' demographic information indicated: male fans are slightly more than female fans; the majority of fans are between 21-30 years old, are students, with college degree, monthly incomes between NT$20,000-30,000, has been watched baseball for 5-6 years, and the fans' degree of participation are ”watched 3-5 games within a year”. 2. The fans' cognition toward ”service quality” is slightly satisfied. The results also indicated there is no significant difference between genders on ”service quality”. 3. The fans' ”satisfaction of facility” is slightly satisfied as well. The results also indicated there is no significant difference between genders on ”satisfaction of facility”. 4. There is no significant relationship between fans' ”degree of participation” and ”service quality”. 5. There is no significant relationship between fans' ”degree of participation” and ”satisfaction of facility”.

並列摘要


The purpose of the study was to analyze fans' degree of participation, cognition of service quality, and satisfaction of facility on Kaohsiung County Baseball Field. The ”fans' degree of participation, service quality, and satisfaction of facility questionnaire” was used to collect research data, and there were 489 valid questionnaires for the study. The research data were analyzed with descriptive statistics such as frequency, percentage, mean, standard deviation, independent t-test, and Pearson product-moment correlation. The results of the study were: 1. The fans' demographic information indicated: male fans are slightly more than female fans; the majority of fans are between 21-30 years old, are students, with college degree, monthly incomes between NT$20,000-30,000, has been watched baseball for 5-6 years, and the fans' degree of participation are ”watched 3-5 games within a year”. 2. The fans' cognition toward ”service quality” is slightly satisfied. The results also indicated there is no significant difference between genders on ”service quality”. 3. The fans' ”satisfaction of facility” is slightly satisfied as well. The results also indicated there is no significant difference between genders on ”satisfaction of facility”. 4. There is no significant relationship between fans' ”degree of participation” and ”service quality”. 5. There is no significant relationship between fans' ”degree of participation” and ”satisfaction of facility”.

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