- 會議論文
地方政府文化局推動導覽解說服務對地方觀光發展影響之研究－以新竹縣為例
The Study on the County Affairs Bureau Promoted Guided Interpretation Services' Impact on the Development of Local Tourism-A Case Study on Hsin Chu County
並列摘要
In recent years, a number of Cultural Affairs Bureau in county governments began to actively engage in guided interpretation services hoping such services would effectively expose local highlights to visitors thus promoting the developing the local tourism. In light of this intent, this study, through literature reviews, analysis on websites of Cultural Bureaus and interviews with practitioners at the Hsin Chu County Cultural Affairs Bureau who is proactively offering guided interpretation services, aims to explore: 1) The objectives set by county government in offering guided interpretations 2) The status and operating models of how guided interpretation services are executed 3) The impacts of guided interpretations on local tourism
延伸閱讀
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- 黃國敏（2020）。地方政府縣政管理之研究：新竹縣政府個案分析。中華行政學報，(27)，85-111。https://doi.org/10.6712/JCPA.202012_(27).0006
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- 王瑞琪、許文聰（2021）。Integrating Academic and Practical Perspectives to Develop a Questionnaire that Evaluates the Constructs of Tour Guides' Professional Competence, Trust and Purchase Intention of Chinese Shopping Tourism。島嶼觀光研究，13(4)，87-122。https://www.airitilibrary.com/Article/Detail?DocID=20725388-202108-202109030010-202109030010-87-122