中國大陸汽車電子市場產業競爭分析之研究

本文旨在探討中國汽車電子市場的產業競爭分析情形，使用的研究方法包括文獻分析法和個案研究法，利用中國汽車工業協會、北京中經天縱經濟資訊中心及其他單位之相關文獻，使用SWOT分析和五力分析等工具分析前述之文獻資料，得到如下的結論與發現。經由汽車產業市場外在環境分析得知，中國大陸未來汽車市場的發展能力，有助於汽車電子市場的發展；由全球整體經濟環境的景氣循環得知，目前是進入汽車電子市場的最佳時機；由於全球大車廠採用「採購全球化策略」，讓台灣汽車電子廠商有絕佳的進入機會，建議台灣廠商與大陸車廠以策略聯盟方式進入汽車電子市場。

關鍵字

汽車電子；競爭分析； SWOT分析；五力分析

並列摘要

This study is exploration industry competition analysis in the Chinese automotive electronics market. Research methods are document analysis and case study. We use the data of China Association of Automobile Manufactures and Institute of China Uniway Economics to study the market. This study used SWOT analysis and five forces analysis method. The conclusions and findings are as follows, and the suggestion was by the external environment of automotive industry market analysis. In the future, the Chinese can develop the automotive electronics market. Business cycle effect on global economic environment is time to go by going into competitive analysis. Because all of Motors are using globalization strategy of purchases which it is can getting excellent access opportunities by Taiwan's automotive electronics Company. The proposed strategic alliance approach has been the best advantage for company of Taiwan and Mainland China Automotive factory.

並列關鍵字

Automotive electronics ； Competition analyze ； SWOT ； Five Forces Analysis

國際替代計量

中國大陸汽車電子市場產業競爭分析之研究

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