This study investigates the motives for foreign direct investment (FDI), technology transfer content, and manufacturing performance. It also examines whether the relationships between technology transfer content and manufacturing performance are moderated by the types of ownership. Data from 91 Taiwanese electronic firms in Thailand were collected and analyzed. The findings indicate the following: 1) Companies adopting a proactive strategy provide higher levels of technique training and tacit knowledge education than those employing a reactive strategy; 2) technology transfer content positively influences manufacturing quality, delivery, and flexibility performance; 3) the types of ownership moderate the relationship between technology transfer content and manufacturing quality and delivery performance. Managerial implications are provided as well.