遊客對生態旅遊之環境態度與行爲關係之研究－以關渡自然公園爲例

The Relationship between Environmental Attitudes and Behavior of Ecotourism: A Case Study of Guandu Natural Park

李思屏(Szu-Ping Lee) ； 林晏州(Yann-Jou Lin)

《戶外遊憩研究》 14卷3期 (2001/09) Pp. 15-36

https://doi.org/10.6130/JORS.2001.14(3)2

摘要

本研究之目的在於探討遊客不同之環境態度與行爲的關係，研究範圍選在關渡自然公園，經過現地調查之後，並利用因素分析、典型相關分析方法進行資料分析，主要研究結果發現環境態度與環境行爲之間主要存在兩項關係，第一爲對環境支配性越高，對環境責任感低落，並且對人類遊憩活動在環境上的影響不在乎的遊客，其旅遊時的破壞行爲也越多。第二相關爲環境學習態度越正面，對觀光旅遊與生態環境之間的關係態度越正確，以及對環境經營策略認同越高的遊客其旅遊後對於環境保育的行動會較積極的參與，並且在旅遊時越樂意參與解說教育以及瞭解當地文化，由此可知，遊客對生態旅遊之態度是可以預測遊客在旅遊時或是旅遊後的表現行爲，環境態度越正面，以及對環境管理策略越認同的遊客則相對的破壞行爲越少，對環境存在的價值與重要性觀念不正確的遊客，也不會認同環境策略的意義以及必要性，則對環境越不尊重，因此不願意配合管制辦法或是限制使用量的情況之下，容易產生破壞行爲。

關鍵字

生態旅遊 ； 生態旅遊之反思 ； 環境態度 ； 環境行爲

並列摘要

The purpose of this study was to explore the relationship between environmantal attitude and behavior of ecotourism. The study site is Guandu Nature Park. The data were collected through on-site interviews and analyzed by factor analysis and canonical analysis. The result indicates that there exist two relationships between environmantal attitudes and behavior of ecotourism. First, if visitors' attitude were more control over environment, felt no responsibility for environment, and did not care about the effect of human's activities on environment, they would have more of destruct behavior during the travel. On the other hand, if they would like to join environmental education, have correct attitudes of ecological relationship, and have more of agreement with environmental operate strategies, they would more actively participate in environmental protection actions, and be willing to join environmental education and unterstand the different culture.

並列關鍵字

ecotourism ； self-examination of ecotourism ； environmental attitudes ； environmental behavior

參考文獻

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