解析事實查核行為：以食安訊息為例

Exploring Fact-Checking Behavior: A Case Study on Food Safety Message

蕭禾秦(Ho-Chin Xiao) ； 梁朝雲(Chaoyun Liang) ； 顏榮宏(Jung-Hung Yen) ； 孫宇婷(Yuting Sun)

《教育資料與圖書館學》 58卷1期 (2021/03) Pp. 87-122

https://doi.org/10.6120/JoEMLS.202103_58(1).0055.RS.BM

摘要

民眾自主查核事實是因應食安假訊息的重要策略，本研究以計劃行為理論為學理基礎，搭配對查核平台的信任感與使用經驗，以調查問卷探討民眾的事實查核行為意圖。研究結果顯示，以信任感為中介的結構模式獲得部分支持，知覺行為控制是最能促進民眾使用事實查核平台的正向因素，而平台使用經驗、關懷信任感和能力信任感亦會顯著且正向影響民眾的查核意圖。然而，此一特定平台給予民眾的正直信任感，反而會顯著地抑制民眾的查核意圖。

關鍵字

使用經驗 ； 食安假訊息 ； 信任感 ； 計劃行為理論 ； 事實查核行為

並列摘要

Individual autonomous fact-checking is a crucial response strategy to food safety misinformation. Based on the theory of planned behavior, the present study considered individual trust in and user experience of using a fact-checking platform and conducted a survey to explore the public's behavioral intentions toward fact-checking. The results revealed that the hypothesis of trust as a mediator was partially supported. Perceived behavioral control was the most positive factor for promoting the public's use of the fact-checking platform; furthermore, user experience, benevolence (trust), and competence (trust) could significantly and positively affect people's fact-checking behavioral intentions. The results further indicated that the integrity (trust) revealed by the platform had significant and negative effects on individuals' fact-checking behavioral intentions.

並列關鍵字

Using experience ； Food safety misinformation ； Trust ； Theory of planned behavior ； Fact-checking behavior

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