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兩岸產業互動模式之初探:模式建構與實證研究

Interactive Modes between Taiwanese and Mainland Chinese Industries: Model Construction and Empirical Study

摘要


有鑑於文獻對兩岸經貿互動模式的缺乏建構與定義的不一致,以及歐美文獻在解釋上的外部效度問題,本研究在回顧中外相關文獻後,嘗試建構一套兩岸產業互動的模式,並以郵寄式問卷調查以實證之。此模式所建構之互動行為共計12項,可歸屬為(1)學習傾向、(2)育苗傾向、(3)利用傾向及(4)合作傾向等四構念。103個有效樣本在LISREL等統計模式的檢驗後指出,此四構念之模式具有兩好的收斂與鑑別效度、表面效度及內部一致性信度,並發現我國赴大陸投資之寂商育苗傾向普遍很高,其他三種傾向卻偏低。另外也將受訪樣本與大陸廠商的互動類型區分為(1)插枝型、(2)移植型、(3)深耕型及(4)寄生型四類,並發現以深耕型最多。最後也發現互動行為與互動類型與臺商在大陸的經營績效有關係。

並列摘要


Based on the misconstruction and inconsistent definition existed in the literature toward Taiwan-China economic interaction, and on the low external validaty when western-based theory explains the Taiwanese-Chinese cases, this study attempts to build a valid model toward Taiwan-China industrial interaction in accordance with literature. The model this study built contains four constructs: (1) Learning Orientation; (2) Cultivation Orientation; (3) Utilization Orientation and, (3) Cooperation Orientation. After 103-respondent questionnaire survey and statistical test (such as LISREL), this study confirms the four-construct model is valid in convergence and discriminance. This study also classifies the sample to four type, and finds that most Taiwanese-owned firms ”deeply root” in China. Finally, this study investigates the relationship between the industrial interaction and operation performance in China.

參考文獻


Bagozzi, R. P., Yi, Youjae(1988).On the Evaluation of Structural Equation Models.Journal of the Academy of Marketing Science.16(1)
Brook, M. Z.(1985).Selling Management Services in International Business.Holt, Rinehart and Win Stone.
Buckley, P. J., Casson, M.(1985).The Economic Theory of the Multinational Enterprise.London:Macmillan.
Dunning, J. H.(1980).Toward an Eclectic Theory of International Production: Some Empirical Tests.Journal of International Business Studies.11(Spr. / Sum.)
Dunning, J. H.(1988).The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions.Journal of International Business Studies.19(1)

被引用紀錄


游蒼棟(2008)。乙所偏遠小型國民中學行銷策略與運作之研究〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2008.00625

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