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科技工具知覺、使用態度、及使用行為意圖分析

An Analysis on Perceptions, Attitudes, and Behavioral Intentions Toward Using Technological Tools

摘要


本研究以科技工具知覺理論為理論基礎,本研究旨在探討高中學生使用科技工具的知覺有用程度、知覺易用程度、使用態度、及使用行為意圖,同時針對性別、年級的特質進行差異性比較。本研究採用叢集抽樣,針對高中學生進行問卷調查,合計回收662份有效問卷。根據統計結果,樣本高中學生的科技工具知覺、使用態度、及使用行為意圖都相當正向而且積極。男學生的使用行為意圖比女學生積極,高年級學生的知覺易用程度高於低年級學生,三年級學生的使用態度與使用行為意圖,優於二年級的學生。此外,就理論架構而言,知覺有用程度、知覺易用程度與使用態度的關係頗為密切,但是依據知覺有用程度、知覺易用程度、使用態度預測使用行為意圖的解釋力卻相當有限。基於這項研究的成果,本研究進一步針對後續研究的主題、對象、及研究設計等,列舉具體的建議,俾為從事後續研究的參考。

並列摘要


Based on the technological tools perception theory, this study was to explore senior high students' perceptions toward technological tools concerning usefulness and easiness and students' attitudes and behavioral intentions toward using technological tools Differences of gender and grades were also examined. A questionnaire survey was performed through a process of cluster sampling. Six hundred and sixty two responded questionnaires were valid. According to statistical analyses, perceptions, attitudes, and behavioral intentions of subject students all are positive and active. Males' behavioral intentions toward using technological tools are higher, than those of females'. Seniors' perceptions of technological tools concerning easiness, attitudes and behavioral intentions are more positive and active than juniors'. In theoretical terms, perceptions of technological tools concerning usefulness and easiness are highly related to attitudes toward using technological tools. However, their ability in predicting behavioral intentions toward using technological tools is restricted to a lesser extent. Finally, the researcher proposed suggestions for future investigations.

參考文獻


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高芝婷(2017)。MoMo行動購物持續使用意圖之探討〔碩士論文,義守大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0074-1505201712024700

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