無人機空拍剪輯服務品質指標之研究：雙元觀點探討

近年來無人機空拍剪輯之應用十分普及，然而其服務品質評估指標與權重的分析為研究缺口；本研究以服務品質（service quality, SERVQUAL）量表為基礎，透過網路分析程序法，分別由空拍專家和消費者進行問卷調查以分析權重、排序並探討其差異，結果呈現雙元觀點都以「成員之專業知識與公司支持足以勝任工作」之指標為最高權重，但消費者對無人機安全之意識較低，服務提供者必需以安全為首並關照顧客之需求。

關鍵字

無人機；空中攝影；服務品質；網路分析程序法

並列摘要

In recent years, the service of film production by unmanned aircraft vehicle (UAV) is very popular. However, the analysis of the index of services quality and the weight of index is research gap. Based on the service quality (SERVQUAL) questionnaire, this study analysis the index, weight and ranking of UAV file production by analytic network process (ANP) from dual perspective: experts and consumptions, and then compare the differences between them. This study discovers that the most important index of UAV file production is ＂the professional knowledge of the members and the support of the company are sufficient for the project.＂ But the awareness of safety from consumer is insufficient. Therefore, the service provider of UAV film production must take care of the safety and the requirements from customer at the same time.

並列關鍵字

UAV ； aerial photography ； service quality ； analytic network process

參考文獻

陳建忠、林永仁，2015，應用網路層級分析法探討具設計彈性新產品開發之關鍵成功因素—以A科技公司為例，管理資訊計算，4(1)，150-161。doi:10.6285/MIC.4(1).12

蔡文正、龔佩珍、翁瑞宏、張永賢、李思儀，2008，應用SERVQUAL量表建構中醫醫療服務品質指標，臺灣公共衛生雜誌，27(4)，309-319。doi:10.6288/TJPH2008-27-04-05

蘇朝墩，2004，專訪日本品質大師近藤良夫博士，品質月刊，40(1)，15-18。doi:10.29999/QM.200401.0001

Altuntas, S., Dereli, T. and Yilmaz, M. K., 2012, Multi-criteria decision making methods based weighted SERVQUAL scales to measure perceived service quality in hospitals: a case study from Turkey, Total Quality Management, 23(11–12), 1379-1395. doi:10.1080/14783363.2012.661136

Azimi, R., Yazdani-Chamzini, A., Fouladgar, M. M., Zavadskas, E. K. and Basiri, M. H., 2011, Ranking the strategies of mining sector through ANP and TOPSIS in a SWOT framework, Journal of Business Economics and Management, 12(4), 670-689. doi:10.3846/16111699.2011.626552

國際替代計量

無人機空拍剪輯服務品質指標之研究：雙元觀點探討

全文下載

主題瀏覽