Tourism industry is one of the major industries for economics development in Penghu Islands. Although the tourism development in Penghu Islands has been a long history, but it didn't bring the most benefits for regional economics, therefore, it is necessary to discuss about the tourism service quality for tourism development in Penghu Islands. The purpose of this study is to introduce the theory of service quality Model (PZB Model), and develop the factors and items of the tourism service quality measurement scales. The visitors who took package tours were selected as study samples and tested the constructed model, and the gap analysis was used to find out the differences between service expectations and service performance for upgrading tourism service quality. The relationships between service performance and customer satisfaction; and the relationships between customer satisfaction and behavioral intention are discussed as well. On the basis of the research results, ample and concrete managerial suggestions and references are offered for related tourism industries in Penghu Islands.
為了持續優化網站功能與使用者體驗,本網站將Cookies分析技術用於網站營運、分析和個人化服務之目的。
若您繼續瀏覽本網站,即表示您同意本網站使用Cookies。