視覺傳達設計人員專業知覺與工作滿足關係之研究

The Study of Relationship between Professional Perception and Job Satisfaction for Visual Communication Designers

楊美維

《設計學研究》 7卷2期 (2004/12) Pp. 1-24

https://doi.org/10.30105/JDS.200412.0001

摘要

本文旨在探討視覺傳達設計人員專業知覺與工作滿足間之關係。實證結果發現專業知覺確實會影響工作滿足程度，視覺傳達設計人員專業知覺程度愈高，工作滿足程度愈大，且高專業知覺的視覺傳達設計人員工作滿足程度較低專業知覺者的工作滿足程度為高。另外，實證結果也顯示不同的主修專長與職稱，對專業知覺與工作滿足的關係具有調節效果。依據這些研究結果，本文冀望能提供專業設計公司在教育訓練或任務分配時，瞭解員工專業知覺的重要性，以提高公司在專業上的競爭優勢；並透過瞭解視覺傳達設計人員的工作滿足程度，以作為專業設計公司任務分配及調整人事政策的考量。

關鍵字

視覺傳達設計 ； 專業知覺 ； 工作滿足 ； 工作壓力 ； 組織承諾 ； 競爭優勢

並列摘要

The main purpose of this study is to explore the association between professionalism perception and job satisfaction for visual communication designers. Empirical results indicate that professionalism perception actually can influence job satisfaction. The higher professionalism perception degree is, the larger job satisfaction degree would be. And also high professionalism perception's visual communication practitioners have larger job satisfaction degree than that of lower professionalism perception's visual communication practitioners. Additionally, empirical results show that the specialty and position title moderate the relationship between professionalism perception and job satisfaction. I expect that empirical results can provide relevant information to achieve two objectives (a) Knowing the importance of employees' perception of professionalism to education training and job assignment can enhance the professional competitive advantages, (b) Understanding the degree of employees' job satisfaction can establish the benchmark to adjust job assignment and personnel policy.

並列關鍵字

Visual communication design ； Professionalism perception ； Job satisfaction ； Job pressure ； Organizational commitment ； Competitive advantages