從創作者角度探討：「逐頁」與「條狀」漫畫之創作思維與環境轉化研究

一種創始於韓國的網路漫畫新概念，採用行動裝置之滑動特性而產生出其窄而無長度限制的閱覽方式，為了方便讀者在移動時瀏覽漫畫而設計，適應碎片化閱讀，方便在網路社交平台上瀏覽和傳播。此不需翻頁，只需上下滑動就能閱讀漫畫的模式，在台灣普遍被稱為「條狀漫畫」或「條漫」。此閱讀漫畫模式經由韓國大型企業和政府的推波助瀾下，進入台灣並積極推廣在地條狀漫畫的發展，台灣漫畫創作者因此也加入此一新的漫畫模式創作。由於條狀漫畫與傳統逐頁式閱讀漫畫不同，為順應此模式而產生創作內容與構圖的轉化，創作者其創作方式與思維的變化，都是值得探討的議題。本計畫藉由質性研究方法，訪談十位具有將自身出版之逐頁漫畫轉為條狀漫畫經驗之漫畫家；抑或是具有將自身連載之條狀漫畫轉為逐頁漫畫出版經驗之漫畫家，深入探討其創作思維、構圖和技法之轉化與其面臨環境轉變之應變態度和想法。本研究發現創作逐頁和條狀漫畫的故事構思方式差異不大，但在其他部分多有所變化；漫畫環境趨近多元發展，漫畫家不再只是創作漫畫而是多角經營創作事業；漫畫已非主流娛樂消遣，影響紙本出版朝向精緻化。

關鍵字

逐頁漫畫；條狀漫畫； Webtoon

並列摘要

The webtoon is a new concept of webcomics that originated in South Korea. It uses the scrolling characteristic of mobile devices to generate its narrow and unlimited length of reading. It is designed to facilitate readers to browse comics while moving. It is suitable for fragmented reading and easy to browse and spread on online social platforms. The way of reading comics is no need to turn pages, just by swiping up and down on the screen. This type of comic in Taiwan is commonly referred to as ＂scrolling comics＂. With the help of large Korean companies and the government, the scrolling comics entered Taiwan and have been actively promoted. Therefore, Taiwan cartoonists have also joined this new type of webcomics. Due to scrolling comics being different from traditional page-by-page comics, the changes in the cartoonist's creative methods and thinking will need to be addressed. This study uses the qualitative research method, to interview ten cartoonists who have experience in creating both page-by-page and scrolling comics, their changes in creative thinking, composition, techniques, and the thoughts of confronting challenges. This research found that the story concept for creating page-by-page and scrolling comics are not much different, but they have changed in other parts; the comic environment has diversified development, cartoonists are no longer just creating comics but also with other businesses; reading comic books now are not a mainstream entertainment have influenced paper comics towards refined publishing.

並列關鍵字

Page-by-Page Comics ； Scrolling Comics ； Webtoon

參考文獻

劉俐華（2011）。國際數位漫畫出版及應用發展趨勢之探討。商業設計學報，15，21-40。 https://doi.org/10.29514/TJCD.201111.0002

蕭湘文（2002）。漫畫硏究:傳播觀點的檢視。五南。 https://doi.org/10.30410/TCJA.200706_(78).0003

Cho, H. (2021). The platformization of culture: Webtoon platforms and media ecology in Korea and beyond. The Journal of Asian Studies, 80(1), 73-93. https://doi.org/10.1017/S0021911820002405

Ding, M. (2020). Influence of New Media Technology on the Reading Habits of Contemporary College Students. Journal of Physics Conference Series, 1533(4). https://doi.org/10.1088/1742-6596/1533/4/042087

Jang, W., & Song, J. E. (2017). Webtoon as a new Korean wave in the process of glocalization. Kritika Kultura, (29), 168-187. https://doi.org/10.13185/KK2017.02908

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