休閒運動嗜好選擇之關鍵影響因素研究

A Study of Key Factors for Choosing Recreation Sports Hobbies

陳挺豪(Ting-Hao Chen)

《大專體育學刊》 7卷3期 (2005/09) Pp. 61-73

https://doi.org/10.5297/ser.200509_7(3).0005

摘要

現代人已有參與休閒運動的動機及需求，而在選擇休閒運動嗜好時，要評估哪些層面或準則？本研究藉由國內體育專家學者之專家問卷，透過層級分析法(Analytic Hierarchy Process, AHP)，以體育專家學者的角度，建立「民眾選擇運動之多準則評估模型」，明確的分析出民眾在選擇運動嗜好時，各影響層面及因素之重要指標權重，並可提供民眾及政府相關單位，作為培養或推廣全民終身運動嗜好之參考，並得到以下結論：一、研究之層級架構共分成四層，包括：第一層級為民眾選擇從事休閒運動嗜好之影響因素之目的，第二層級為影響層面，包括內在個人因素、外在環境因素，第三層為影響因素包括內在個人因素之身體、心理、趣味性等因素；外在環境因素之社會、環境、費用等因素，第四層為二十一個評估指標因素。二、第二層級之影響層面權重以內在個人因素較高(0.53)，內在個人因素層面以趣味性因素最高(0.56)，而趣味性層面之評估指標又以技術性深度最高(0.38)，而外在環境因素層面以環境因素最高(0.39), 環境層面以運動環境及空間最高(0.31)。三、各評估項目對決策所佔之權重，以「技術性深度」權重佔0.113最高，其次為「趣味豐富性」佔0.086，第三為「場地費用」了占0.079。

關鍵字

多目標決策法 ； 層級分析法 ； 休閒運動

並列摘要

Modern people have the needs and motivations to participate in recreation sports. However, what aspects or criteria have to be considered in choosing recreation sports hobbies? This study develops a multi-criteria model to evaluate sport hobby choices and identify the key factors. Through the Analytic Hierarchy Process (AHP) and surveying the related professionals in sports, the weights of each criteria affecting the sport choice are obtained. The results of this study can help people and government promote life sports. The concluding remarks and findings are summarized as follows. First, the hierarchy of this model consists of four levels of criteria. The first level is the objectives to conduct recreation activities. The second level includes the individual factor and the external factor. The third level of the individual factor includes physical, psychological and fun perception factors. The third level of the external factor includes societal, environmental, and cost factors. The fourth level is 21 evaluation criteria factors. Second, among the second level criteria, the most important is the individual factor, weighing 0.53, in which the most weighted criterion is fun acquirement (0.56), and skill requirement is ranked first (0.38) in this level. The other is the external factor, in which the environment is ranked first (0.39), and the most weighted factor is the sport environment (0.31) in this level. Third, regarding weights of the criteria to decision makers, the first one is skill requirement weighted 0.113, fun acquirement is the second one weighted at 0.086, and the third is cost for recreation ground weighted at 0.079.

並列關鍵字

multiple criteria decision making MCDM ； Analytic Hierarchy Process AHP ； recreation sport

參考文獻

陳挺豪(2004)。2004國際運動與休閒學術研討會。桃園:國立體育學院。

陳挺豪(2004)。從事「散步運動」者參與動機與體驗程度整體評估之研究。

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陳挺豪、廖焜福(2005)。羽球運動者參與動機與體驗程度整體評估之研究。

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