This research will discuss the market-driven thoughts underlying the operations of Apple Daily, namely, the readers are consumers, and news is a commodity. The operation of this daily will be analyzed along the three following dimensions: the primary operation rules, the market mechanism, and the process of news production. The research methods employed are participant observation, documentary method, and in-depth interview. It is found that the traditional norms of journalism have been upheld in the Apple Daily, which serves to maintain the quality of news production. In other words, the norms of journalism in a sense are second to the interests of business in this newspaper.
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