群眾募資平台行銷大數據分析研究

募資平台的出現，改善舊有的創業投資者草創時期所面臨的問題。傳統創業募資大都採用銀行貸款，創業者很難與投資人取得接觸。再者，創業申請的過程瑣碎繁雜，取得資金後的變數多，常造成出資贊助方與創業者方兩者關係緊張。出資者對創業者不了解，出現許多不確定性的問題。而募資平台改善溝通管道，讓創投業者能與投資者方便接觸，更快速取得資金，讓新創業者在創業初期有好的開始。募資網站的出現對創投業者也是一大福音，減少投資人的風險。本研究主要針對Crunchbase網站成立的前後，分析各個產業的募資情況，包含所在募資的地區、募資期間所募資到的金額、公司募資時的情況等。針對不同情況下，分析兩個時間的差異性以及如何選擇地方或是參考哪些產業去做新創投資的目標等。本研究顯示網站成立後，募資活動大幅增加；不同地區募資金額來說，以美國佔了最大宗；而募資時間的長短不會因為時間長所能募集到的資金就多，可能還包含產業本身產品或其他因素等；而大部分的業者都是屬於再募資情況，首次公開發行募資所佔比例約只有10%的比重，慎選地區或是產業類型是創投的關鍵。

關鍵字

群眾募資；眾籌；平台；創業家；大數據

並列摘要

The emergence of a fundraising platform has improved the problems faced by the old entrepreneurial investors during the grassroots period. Most traditional entrepreneurial fundraising uses bank loans, making it difficult for entrepreneurs to get in touch with investors. Moreover, the process of applying for a business is trivial and complicated, and there are many variables after obtaining funds, which often causes tension between the sponsors and the entrepreneurs. The funder does not understand the entrepreneur and there are many uncertainties. The fundraising platform improves communication channels, allowing venture capitalists to have easy access to investors and faster access to capital, so that new entrepreneurs can start well in the early stages of their business. The emergence of fundraising websites is also a great boon for venture capitalists, reducing the risk of investors. This study mainly analyzes the fundraising situation of each industry before and after the establishment of the Crunchbase website, including the area where the fundraising is raised, the amount of funds raised during the fundraising period, and the situation when the company raises funds. For different situations, analyze the differences between the two times and how to choose a place or refer to which industries to target new ventures. This study shows that after the establishment of the website, the fundraising activities have increased significantly; the amount of funds raised in different regions is the largest in the United States; and the length of the fundraising period will not be raised because of the long time, and may also include The industry itself or other factors; and most of the players are re-funding, the proportion of initial public offerings is only about 10%, carefully selected regions or industry types are the key to venture capital.

並列關鍵字

fundraising ； crowdfunding ； platform ； entrepreneur ； big data

參考文獻

Joenssen, D. W., Michaelis, A., and Mullerleile, T. (2014). A link to new product Preannouncement: Success factors in crowdfunding. Retrieved June 1, 2019, from http://dx.doi.org/10.2139/ssrn.2476841.

黃暖雲(2017)。全球創業觀察，2018全球創業精神暨發展指數。台北產經。檢索日期： 2019 年 6 月 1 日，取自：https://www.taipeiecon.taipei/article_cont.aspx?MmmID=1205&MSid=746464526146634263。