體驗經濟於產業文化觀光之消費新型態－觀光工廠DIY體驗價值

The New Patterns of Consumption with The Experience Economy in Industrial culture tourism-DIY Experience Value of Tourism factories

李穎杰(Ying-Jye Lee) ； 丁旭輝(Hsu-Hui Ting) ； 陳靖宜(Ching-I Chen)

《高應科大人文社會科學學報》 12卷1期 (2017/12) Pp. 29-50

摘要

本研究針對文化觀光透過DIY實踐體驗價值的興盛風氣，探討該現象作為消費新型態的理論定位。經濟部工業局於2003年頒布「工廠兼營觀光服務作業要點」帶動二級產業轉型三級產業，並將DIY納入評鑑之列，遂以觀光工廠為代表案例，引用體驗價值相關理論，經由訪談調查團客與散客之消費需求，綜合分析消費文化與觀光旅遊之觀點，藉以探討DIY的消費樣態，回應文化觀光的當前課題。研究結果顯示，散客較能追求後場真實，團客則趨向符號捕捉，DIY最終訴求著快樂，且需透過導覽帶來的高度互動，該項消費新型態的價值方能有效展現。

關鍵字

消費文化 ； 產業文化觀光 ； DIY ； 體驗價值

並列摘要

The research for cultural tourism on the rise of hands-on experience value through DIY is to explore the theoretical positioning of this phenomenon as a new consumer patterns. Industrial Development Bureau enacted＂ Factory Work with Tourism Service Operation Directions＂ in 2003 to drive secondary industry restructuring to tertiary industry and add DIY in evaluation columns. So take tourism factories as examples, the research has employed experience value theories and the method of interview to investigate the demand of group and individual tourists. As a comprehensive analysis of views in consumer culture and tourism, the purpose of the research is to explore the consumer patterns of DIY, and respond to the current issue of cultural tourism. The results showed that individual tourists are more able to pursue authenticity in back regions, group tourists tend to do symbolic catching. DIY finally appeals to joy, which is brought by intensive interaction through the navigation, and then the value of the new patterns of consumption can display effectively.

並列關鍵字

Consumer Culture ； Industrial culture tourism ； DIY ； Experience Value