With the increasing development of the Internet, people's consumption patterns have gradually changed from traditional store sales to online e-commerce platforms, and various e-commerce platforms have gradually risen. Under the impact of the new crown epidemic in 2020, the demand for online shopping has once again reached a new height. In view of this background, this research will focus on the relationship between Shopee (Shrimp Auction) and consumers, through the factors including the satisfaction of the brand, the service quality, and the intention of continuous use, and add the variable of the epidemic to observe the impact on Shopee. After sorting out relevant literature, a questionnaire was designed for consumers' experience of using Shopee, and a statistical analysis of the effective questionnaires was conducted with SPSS. The results showed that the brand and the quality characteristics had a positive correlation with consumers' satisfaction and intention of continuous use.
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