運動媒體素養量表研製之研究

A Study of the Development of Sports Media Literacy Scale

陳伯儀(Bo-I Chen) ； 張瑋玲(Wei-Ling Chang) ； 蔡雅宜(Ya-Yi Tsai)

《運動知識學報》 17期 (2020/07) Pp. 37-45

摘要

新媒體時代來臨，媒體素養已是現代社會中必備的個人能力，培養良好之媒體素養，正確解讀傳媒訊息，方能終身學習，豐富生活素養。本研究目的為編製適合國內高中職學生所使用之「運動媒體素養量表」。本研究之研究對象為新北市四所公私立高中職之學生，共發出600份問卷。問卷回收後進行資料分析，合計回收有效問卷546份，有效回收率為91%，其中男生286人、女生260人。研究方法含三階段，一為進行初步量表擬定、二為項目分析，三為驗證性因素分析，研究樣本為：預試階段146份、正式階段546份。研究結果顯示，本量表共計24題，其中包含三個構面：「個人與媒體訊息認知」、「媒體訊息批判能力」、「運動訊息素養」，總量表信度為Cronbach's α = .875；正式施測進行驗證分析，顯示本研究的三個分量表題項，皆能代表三個潛在變項，具有良好的建構效度。結論，本研究所編製之運動媒體素養量表的信度良好且具有一定之效度，可供國內高中職學生進行運動媒體素養相關的自我評估。

關鍵字

運動傳播 ； 媒體素養教育 ； 量表編製

並列摘要

With the advent of the new media era, media literacy is a must-have personal ability in modern society. It fosters a good media literacy and correctly interprets media messages to enable lifelong learning and enrich life literacy. The purpose of this study was to develop a ＂Sports Media Literacy Scale＂, with appropriate reliability and validity, suitable for high school students in Taiwan. The research method was divided into three stages: preliminary sampling preparation, item analysis and confirmatory factor analysis. The research samples were: 146 in the pre-test phase and 546 in the formal phase. The results of the study revealed that the scale contained three subscales (24 questions), including ＂personal and media message cognition＂, ＂media message critical ability＂, ＂sports information literacy＂. While the Cronbach's α of the total scale was .875, showing that this scale had appropriate construct reliability; the formal measurement and verification analysis showed that the three subscales of the study represent three potential variables. The revised scale model had fine goodness-of-fit, with appropriate construct validity. Conclusion: The sports media literacy scale compiled by the institute has good signal and appropriate validity, and can be used for domestic students to conduct self-assessment.

並列關鍵字

Sports Communication ； Media Literacy Education ； Scale Development