標本藝術文化創意產業發展策略因素決選之研究

Selection of a Development Strategy for a Culturally Creative Specimen-Art Industry

陳文亮(Wen-Liang Chen) ； 林紀均(Ji-Jun Lin)

《人文暨社會科學期刊》 6卷1期 (2010/06) Pp. 57-69

https://doi.org/10.7118/JHSS.201006.0057

摘要

標本藝術有其特有的自然體態美感，標本藝術化是使標本不再是已故形骸的呈現，而能轉換成爲自然與人文的藝術結晶，賦予標本再生的意念，以改變一般人對標本的刻版印象，但必須透過產業發展策略的擬定，才能達成推動大眾化的終極目的。因此，如何將標本藝術吸引人們目光，以開發出更具本土性之標本藝術文化創意產業，便成爲本研究的目的所在。研究首先藉由文獻探討與專家訪談等質性研究，整理出發展策略影響因素集，再以專家學者進行問卷訪查，配合模糊德爾菲法篩選出適當準則，並以因素分析萃取評選構面，進而建構出標本藝術發展策略因素之架構。本研究模式除了兼具實用性與客觀性外，亦可協助決策者在複雜及不確定的模糊環境下進行決策，以提昇策略決策品質，而其成果則可提供相關單位參考。

關鍵字

標本藝術 ； 發展策略 ； 模糊德菲法

並列摘要

Taiwanese specimen art has its unique natural aesthetic figures. To transform a specimen into a work of art renders it no longer merely a carcass on display, but a natural and humanistic masterpiece instead. Thus, the specimen is endowed with a regenerative image, and the stereotypical attitude assumed by common people toward specimens is also changed. However, the ultimate goal of promoting the popularization of specimen art can be achieved only by devising development strategies for the industry, i.e., by establishing a rule of design. Therefore, the purposes of this study are to devise ways to make specimen art attract the attention of the general public and, in turn, develop a culturally creative specimen-art industry exhibiting an increasing number of local features. First, through qualitative research methods such as literature reviews and interviews, a factor cluster for development strategy was induced. Then, through questionnaires and interviews conducted by expert researchers in combination with the Fuzzy Delphi method, a suitable standard was differentiated. Moreover, an appraisal dimension was extracted by Factor Analysis to construct a hierarchical framework for factor evaluation of the selected development strategy. It is hoped that the outcome of this study will not only assist policy-making agencies to make decisions under uncertain conditions by applying fuzzy theory but also provide such agencies with a point of reference.

並列關鍵字

specimen art ； development strategy ； fuzzy Delphi method

參考文獻

黃國平、林振國、許慶祥(2005)。模糊層級都市路外停車場評選方法研究。運輸學刊。17(3)，281-304。

台灣大學昆蟲標本館（2009）。2009 年1 月20 日，取自http://www.imdap.entomol.ntu.edu.tw.

台灣標本藝術館（2009）。2009 年1 月20 日，取自http://www.specimen.com.tw.

國立台灣博物館（2009）。2009 年1 月20 日，取自http://www.ntm.gov.tw.

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