技術創新模式與事業策略關係之研究－以台灣中小企業製造業為例

The Study of the Relationship between Technology Innovation Model and Business Strategy: The Case of Manufacturing SMEs in Taiwan

蔡裕源(Yuh-Yuan Tsai) ； 邱嘉新(Jia-Sin Ciou)

《商管科技季刊》 11卷1期 (2010/03) Pp. 139-166

https://doi.org/10.30083/CMQ.201003.0006

摘要

金融海嘯引起的全球景氣衰退，不論對於國內外的大型企業皆造成了嚴重的傷害，反觀國內的中小型企業，根據IMD的2008年全球競爭力年報指出，其競爭力相較於去年更爲向前提升10名，位居全球第4，似乎不受這波景氣寒冬影響。雖然中小型企業相較於大型企業在資源上有較多的限制，但根據國內近幾年的統計結果顯示，中小企業以活力、彈性的策略應用、勤奮、誠信等特質，已逐漸提升了其競爭力更甚於大型企業；且已有許多學者指出，在現今競爭劇烈的環境下，中小企業必須進行技術創新才能爲企業開創出新的市場，鞏固其競爭優勢；由此可知，技術創新已成爲企業成長與存活的重要驅動力之一。因此，本研究欲探討中小企業有哪些類型的技術創新模式，且其與可採行的事業策略之關聯性爲何？ 本研究以台灣中小型製造業爲研究對象，共發出1,000份問卷，有效回收165份，實証結果發現：(1)公司在技術上若採行「開創式創新」將有助於原本所採行的「彈性策略」(2)公司在技術上若採行「開創式創新」將與原本所採行的「效率策略」無顯著相關(3)公司在技術上若採行「盡用式創新」將有助於原本所採行的「效率策略」(4)公司在技術上若採行「盡用式創新」將與原本所採行的「彈性策略」無顯著相關。

關鍵字

技術創新 ； 開創式創新 ； 盡用式創新 ； 彈性策略 ； 效率策略

並列摘要

The financial tsunami has caused the economic recession and harmed many large enterprises deeply. But surprisingly, the small and medium-sized enterprises (SEMs) in Taiwan had little affected by the financial tsunami. According to the 2008 World Competitiveness Yearbook of IMD, the competitiveness of Taiwan SEMs has progressed from 14th to 4th among the world, ranked up 10 this year. Although SEMs have many restrictions in their resources, recent studies show that their characteristics like vitality, strategic flexibility application, diligence, and honesty…etc. have improved their competitiveness so that they can compete, even defeat large enterprises. Moreover, many researchers had argued that SEMs must undertake technological innovation so that they can create new markets in rapidly changing environment. In this study, we find that technological innovation is essential to the growing and surviving for the enterprises. Meanwhile, this research also investigates which types of technological innovation are more appropriate for SEMs, and the relationship between technological innovation and business strategy.
The SMEs of manufacturing firms in Taiwan were taken as the survey population in this research. One thousand questionnaires were mailed out, and eventually 165 valid responses were collected. The statistical result of this research indicates that: (1) enterprises take flexibility strategy will be facilitated by adopting exploratory innovation of technological innovation; (2) enterprises take efficiency strategy have no significant effect on adopting exploratory innovation of technological innovation; (3) enterprises take efficiency strategy will be facilitated by adopting exploitative innovation of technological innovation; (4) enterprises take flexibility strategy have no significant effect on adopting exploitative innovation of technological innovation.

並列關鍵字

Technological Innovation ； Exploratory Innovation ； Exploitative Innovation ； Flexibility Strategy ； Efficiency Strategy

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