高職餐飲科就讀動機差異性之研究－以2K世代為例

隨著台灣餐飲業的蓬勃發展，台灣餐飲教育也日臻興盛，加上餐飲食尚、名人加持，高中職飲餐飲科就讀率在少子化、生源少之衝擊下，卻逆勢成長，然而其休學率卻高於一般高中，為防止學生流失、留住學生，學生就讀動機亟待研究。而首度面對2000年出生之2K學生，其獨特屬性與就讀動機即為迫切議題。本研究以網路問卷立意抽樣調查全國餐飲科學生，以有效問卷492份進行SPSS 21.0資料分析。研究結果發現，2K學生之就讀動機及個人屬性(如家長職業、教育程度、就讀學校等)存在個別差異。研究結果可為高中端學校根據就讀動機的個別差異性，研擬留住學生的策略。

關鍵字

2K世代；就讀動機

並列摘要

Along with the prosperity of F&B industries in Taiwan, Taiwanese F&B education is growing popular as well. Also, the promotion of fashion and celebrities has up-scaled F&B to the decent profession and life style in recent years. This trend has drawn the much attention of teenagers. Thus the enrollment of the F&B Department has been increasing although the most of general Departments suffering the decline due to decreasing birth rate. However, the problem has been seen with the evidence pointing to the averaged drop-out rate of F&B majors is higher than that of general majors. How to keep the students to complete the study thus becomes the urgent issue for the schools with F&B Department. Particularly, the school year 2015-2016 is started to confront the new generation born in 2000, so called generation 2K. This research therefore aimed at finding out their enrollment motivation, using the on-line survey. The data of 492 questionnaires was analyzed using SPSS 21, showing the multi-motives inherent in these 2Ks'. The implications and suggestions have been made. Hopefully, the result can be reference for the schools to make useful strategies.

並列關鍵字

Generation 2K ； enrollment motivation

參考文獻

Kupperschmidt, B. R. (2000). Multi-generation employee: strategies for effective management. Health Care Manager, 19(1), 65-76. doi:10.1177/0893318900141002.

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