SOCIAL MEDIA INFLUENCER RESEARCH: AN BIBLIOMETRIC ANALYSIS

Shu-Chen Chang ； Chih-Chien Wang ； Chia-Yu Kuo

《International Journal of Electronic Commerce Studies》 11卷2期 (2020/12) Pp. 75-86

https://doi.org/10.7903/ijecs.1975

摘要

The current study identified research trends and theory regarding social media influencers. By searching journals related to social media influencers in the Social Sciences Citation Index and Sciences Citation Index Expanded database in the 20-year period between January 2000 and December 2019, we collected 237 research articles pertaining to social media influencers. From an analysis of these articles, we mapped research trends and identified highly influential articles. The theories used in social media influencer research were also identified. The results provide fundamental insights into research on social media influencers.

關鍵字

literature review ； social media influencer ； social science citation index ； SSCI

參考文獻

K. Freberg, K. Graham, K. McGaughey, and L. A. Freberg, "Who are the social media influencers? A study of public perceptions of personality," Public Relations Review, vol. 37, no. 1, pp. 90-92, 2011.

G. S. Dhanesh and G. Duthler, "Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement," Public Relations Review, vol. 45, no. 3, p. 101765, 2019.

M. De Veirman, V. Cauberghe, and L. Hudders, "Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude," International Journal of Advertising, vol. 36, no. 5, pp. 798-828, 2017.

R. Geng, S. Wang, X. Chen, D. Song, and J. Yu, "Content marketing in e-commerce platforms in the internet celebrity economy," Industrial Management & Data Systems, 2020.

L. Bergkvist and K. Q. Zhou, "Celebrity endorsements: a literature review and research agenda," International Journal of Advertising, vol. 35, no. 4, pp. 642-663, 2016.