Kaohsiung city won the right to host the world games in June 14, 2004. Therefore, Kaohsiung city hope to develop the national and city image, tourism, sport industry and international visibility in the world games 2009. And then also hope to make Kaohsiung city to be the one of the best cities in the world. This article take the brand of urban tourism for viewpoint to discuss how to develop the brand of Kaohsiung urban tourism in the world games 2009.