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  • 期刊

社會企業責任看見在地老化的實踐

Through Corporate Social Responsibility to See Local Aging Practice

摘要


過去個人生老病死,皆發生在家庭內。然而,諸如高齡化、家庭結構縮小、婦女出外就業等社會變遷造成老人(尤其是健康或亞健康)及長期生病的家人,無法在家庭獲得妥善的照護,因此需要特別關注為滿足渠等多元需求便落到國家與社會責任。世界人口結構目前已進入老年化的社會,如何及早規劃老人福利服務工作,使老人家生病後需依賴他人照顧時,能獲得應有的生活尊嚴,是今日國家與社會福利的重要課題。福利多元化(welfare pluralism)的輸送服務需要仰賴政府部門、商業部門與非營利部門等三個部門的合作,滿足標的人口(target population)的需求滿足,以增加人民福祉。高齡社會的政策思維是照顧弱勢失能老人是政府的責任,因此政府積極推動長照雙法,希望建構一個互助、永續的長照體系與制度,藉此減輕失能老人及其家庭的沉重照顧負擔;而面對健康及亞健康老人的多元需求,單靠政府或非營利組織是無法滿足所有需求,這些需求背後亦存在著一個正常發展社會中理應存在的健康商業市場,因此需要仰賴更多民間資源投入。滿足市場需求,是企業獲利的來源,更是企業社會責任之所以存在的必要性。取之於社會,回饋於社會,企業以企業公民角度積極參與、投入高齡議題,所能帶動的影響力及創造的社會氛圍難以估計,同時藉由企業社會責任踐行帶來的豐沛社會力,更能夠有力協助政府在面對高齡社會來臨時,所進行的社會改造工程。《高齡社會白皮書》不僅是只有政策指引的意涵,更是一個開放與創新的公民社會參與介面平台,期待透過此白皮書,強化政府、企業、社會、社區、家庭及個人的協力關係,有系統地逐步做好迎接高齡社會來臨的各種準備,匯集社會力建構一個自助、互助、共助的美好高齡社會,是我們期待看到的美麗願景。非營利組織的經營管理研究尚包括策略聯盟、非營利組織事業化等受到科技資訊的影響,非營利組織也開始運用網絡資訊科技來拓展組織資源,如網路行銷、網路募款,顯示非營利組織的研究者希望透過這些新的經營管理方式的探討,來強化非營利組織本身的能力。

關鍵字

高齡化 社會企業 社會責任

並列摘要


Everything, such as being born, old, sick and dead, happens within the family. Nevertheless, every family needs to face the societal change, such as people get aging; family structure gets smaller and smaller; women need to join labor force. Elderly needs long-term care, especially for being sick and quasi-healthy. Long-term care turns to be the nation and societal responsibility. Population structure in the world gets older and facing this change should depend upon the welfare and well-being issues of the nation to prevent familial problems. Social-welfare-deliver services need to count on pluralism, such as the first sector (nations), the second sector (private corporations) and the third sector (non-profit organizations) to meet needs of the target population in order to benefit the aging population. Policy beliefs of the elderly society are national responsibility to take care of all disadvantaged and impaired elders. Taiwan government promotes long-term care insurance and service in order to constitute a continuous and professional long-term care system so that the society should lessen care burden for the elder and impaired families. However, facing such change and multiple needs with healthy and quasi-healthy elders is insufficient with the nation alone. The system needs more private corporations and non-profit organizations to get involved in the long-term care market. Private corporations need to get profits from delivering services to meet the market needs; however, they need to pay feedback from getting profits. Corporate social responsibility plays an active role to participate in the long-term care in order that the society brings more power and atmosphere to promote affluent social capitals. "Taiwan Elder Society White Page" provides policy guidelines and platforms for the society to interfere with as well to take part in. The government offers the policy and resources to get all sectors as public-private collaboration for the government, private corporate nonprofit organizations and families to construct self-and mutual help society. Non-profit organization needs the strategies of all system cooperation and also need technical and electronic information, such as marketing and advocates, and donation raising. Non-profit organization needs new managerial strategies to strengthen the services and needs to be cooperated with private corporations to deliver multiple services in order that our society should provide safe and healthy concerns for the elders.

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