文化遺產中的虛實展示整合－法國香波堡個案探討

科技應用蔚為風潮，文化遺產該如何呈現自身的「歷史」與「過去」？又該如何活化推廣，創造兼具學習與娛樂功能的參觀經驗？科技溝通介入文化遺產的敘事架構後，是否強化了文化遺產自身的演示性，還是超越原本僅為輔助文化遺產敘事的配角功能，開展或建立了嶄新的參觀模式？本文以法國指標性的世界文化遺產—香波堡做為研究個案，透過文獻回顧、實地訪查、網路資訊蒐集，以及書面訪談等研究方法，探討其如何藉由實體時代復原、數位合成影像等展示方案，訴說場域歷史、形塑並彰顯主體性。本文將從文化遺產導入科技溝通所產生的內容真實性、多元詮釋、參觀經驗等面向，分析香波堡的虛實展示整合實踐。

關鍵字

文化遺產；場域歷史；數位重建；擴增實境；真實性

並列摘要

How should the ＂history＂ and ＂past＂ of a cultural heritage site be presented amid the trend of technology advancements? How can technologies be applied to convert the visitor experience into meaningful edutainment? Does digital communication simply enhance the performative qualities of a cultural heritage site? Or, does it transcend its supportive function in the narrative of a cultural heritage site to take on a more reciprocal role and facilitate the formation of a new type of visitor experience? The aim of this paper is to answer these questions by focusing on the integration of physical and virtual presentation at Château de Chambord in France. How identity is shaped and how architectural history is narrated through on-site and digital reconstruction are explored. In addition, issues such as content authenticity, diversity, and interpretation, as well as the visitor experience, are addressed through literature review, on-site survey, online data collection, and written interviews.