澎湖生活博物館常設展留言卡之初探

博物館常設展留言區，是營造一處靜聲默語的駐足場所，亦是設置一種交流互動的對話環境。雖然留言者與館方難以同時出現、相遇，進而展開實質的空間對話；然留言區的設置，卻重新建構了二者的溝通關係。留言卡分析視為觀眾參與博物館的一種研究途徑，經由內容解讀、文本分析、歸類整理，探尋每一則留言背後的存在意義。本研究以澎湖生活博物館留言卡為例，試析自開館以來至今，已累積無數的留言卡內容，一方面闡述留言區設置的目的與角色；一方面探析、歸納留言卡的種種內容。研究發現，民眾入館後，往往有著「凡走過，必留下痕跡」及「到此一『留』」的心態。外觀船型的留言卡，賦予地方意象的生活內涵，民眾留言方式多半以文字描述為主，或有手繪、塗鴨等呈現形式。留言內容多半與祈福、許願、對澎湖的印象、參訪心得等有關。留言卡的使用，基本上提供了良善的對等關係，博物館的服務設計，啟動觀眾與館舍之間的間接互動，經由一張卡片的使用界面，建構留言滿天飛的展示情境。「願景澎湖」單元的劃設，原意是希望澎湖鄉親在參觀過程最後，能將自己對於澎湖未來之期許，表達出來。然而自研究顯示看來，遊客入館數通常大於在地居民，最初的設計規劃，難以如實兌現。

關鍵字

留言卡；觀眾研究；留言；澎湖生活博物館

並列摘要

The permanent exhibition message area in the Penghu Living Museum provides a quiet place for visitors to stop and an environment for dialogue and exchanges. Although it is often difficult for visitors and curators to meet face to face, in this space real conversation and communication take place between them. Message card analysis is a way for visitors to participate in museum research, through content interpretation, text analysis, sorting, and the search for meaning. In the Penghu Living Museum, countless message cards have been collected since its opening. These serve to elaborate on the purpose and role of the message area and to enable analysis and summary of the contents. From the results of this study, among people entering the museum, many have the mentality of ＂leaving a trace wherever they go＂ or ＂leaving something behind＂. As the message cards are in the shape of a ship, they provide an image of local life. The messages are mostly text with some drawings and mainly include blessings, wishes, and impressions of Penghu and the visitor experience. The use of message cards encourages a positive and reciprocal relationship between visitors and the museum, which is the objective of museum visitor services. The ＂Visions Penghu＂ unit was originally designed for residents to express their expectations for the future of Penghu at the end of their visit. However, as tourists outnumber residents, the initial design and planning concepts were not fulfilled.