感性工学在文化创意产业中的应用－以敦煌文创U盘设计为例

Application of perceptual engineering in cultural and creative industries-take the design of the U disk in Dunhuang for an example

韩素斌(Han Su-bin) ； 李奋強(Li Fen-qiang)

《傳承與創新-文化混血的設計創意》 十五屆 (2016/12) Pp. 33-44

https://doi.org/10.6678/IICHC.2016.03

摘要

针对我国设计产业的同质化现象，运用感性工学系统的开发理论梳理出一套以文化创意产品设计为例的产品设计方法。将消费者的感性需求与文化创意产业的设计策略相结合，运用类目层次法准确把握消费者的喜好，确定设计主题与指导设计要素间的关联性，建立样本库，设计出满足市场需求以及消费者需求的产品，并且利用这一方法，实现对设计过程的指导。以U盘设计为例，证明该方法的合理可行性。

關鍵字

感性工学 ； 设计产业 ； 感性需求 ； 产品设计

並列摘要

For the homogeneity of the design industry in China, the paper tease out a set of product design method taking cultural creative product design as an example on the basis of the theory of perceptual engineering system's development. Combing perceptual demand of consumers and design strategy of cultural creative industry, using the category hierarchy method to accurately grasp the preferences of consumers, we determine the relevance between design theme and design elements, establish sample library and design the products that can meet the both demand of consumer and market. We can also use this method to guide the design process. U-disk design, for example, proved the reasonability and feasibility of this method.

並列關鍵字

Perceptual Engineering ； Design Industry ； Emotional Needs ； Product Design