多元制度邏輯的共生之道－以甘樂文創為例

The Symbiosis Strategies among Multiple Institutional Logics: A Case Study of ＂CAN Culture Art and Nature＂

陳蕙芬(Hui-Fen Chen) ； 張瑜倩(Yu-Chien Chang)

《管理學報》 38卷4期 (2021/12) Pp. 613-640

https://doi.org/10.6504/JMBR.202112_38(4).0008

摘要

現代組織面臨多元制度邏輯環境已勢不可免，社會企業具解決社會問題與企業永續的複合色彩，如何回應多制度邏輯間的衝突為其重要實務議題。制度邏輯文獻對此議題的探討，以探求回應策略來化解制度邏輯衝突為主；然而，如何讓制度邏輯衝突的解方具有存續動能是研究缺口。本研究選取甘樂文創為個案，以質性研究法進入組織搜集訪談、觀察與文件資料，以紮根途徑分析之。研究發現甘樂文創對多元制度邏輯產生的衝突展現出三種兼容並蓄之道，包括「人員培力、接力循環」、「設計顯形、彰顯價值」，與「管理融合、資源串流」三種策略，創造人力的循環、設計的循環與資源的循環，各自帶來接力、價值與正當性的效果。本研究提出社會企業回應制度邏輯衝突的解方－「共生」策略，能使解方本身具有存續動能。本研究發現對制度邏輯文獻與社會企業及非營利組織有所啟示。

關鍵字

制度邏輯 ； 制度複雜性 ； 策略性回應 ； 社會企業 ； 質性個案研究

並列摘要

It is inevitable for modern organizations to deal with multiple institutional logics in their daily operations. Social enterprises have a dual focus on solving social problems and being financially sustainable; as a result, it has become crucial for them to respond to these social conflicts rooted in multiple institutional logics. The relevant extant literature pays more attention to resolving institutional logic conflicts while there is a need to discuss and examine how multiple institutional logics interact with each other. A representative social enterprise in Taiwan, CAN Culture Art and Nature, was selected as the case study. Qualitative research methods, including in-depth interviews with stakeholders, participant observations inside the organization as well as second-hand data examination, are undertook to collect data. The inductive approach based on the grounded theory is employed for data analysis. Our research findings show that CAN uses three strategies in response to multiple institutional logics, in order to create a cycle which embraces a variety of resources in practice. In addition, this research proposes the ＂symbiosis＂ strategy to respond conflicts among multiple institutional logics for social enterprises. The managerial implications to social enterprises and non-profit organizations are also proposed in this paper.

並列關鍵字

institutional logic ； institutional complexity ； strategic response ； social enterprise ； qualitative case study

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