臺灣大專院校觀光休閒學類碩士論文研究主題趨勢分析

隨著我國觀光產業在2005年開始的急遽成長，臺灣高等教育在觀光休閒領域科系的設立，也呈現大幅度的增加。然而近年來，面臨少子化的衝擊，高等教育中觀光休閒相關系所要如何因應？從論文研究的趨勢中，如何迎合末來國際觀光的需求？本研究以2011年至2020年間，國內六所大專院校碩士生的論文，總計1232篇論文摘要作為內容分析的素材，採用CORPRO庫博中文獨立語料庫分析工具。研究發現，「觀光客、在地人與地方的關係與互動」是國內碩士生主要的研究議題，論文數量共663篇佔53.8％，其中又以「旅遊行為與動機、重遊意願與滿意度」子議題佔比最多；在研究的方法上，則以量化性的研究爲主，共836篇佔全部樣本數的67.9％。本研究建議碩博士生未來撰寫的論文可朝下列幾個方向：1.非單一的思考模式與研究方法；2.跨領域整合研究；3.觀光目的地意象及在地社區為對象的研究；4.掌握觀光客行為轉變的研究。

關鍵字

觀光休閒學；碩士論文；庫博中文獨立語料庫分析；分類研究

並列摘要

With the rapid growth of my country's tourism industry since 2005, the establishment of Taiwanese higher education departments in the field of tourism and leisure has also shown a substantial increase. However, in recent years, tourism and leisure-related department sin higher education are facing the impact of declining birthrate. How to enhance the research energy to meet the future development trend of tourism? In this study, a total of 1232 abstracts from 2011 to 2020 were used as the material for content analysis. This research uses CORPRO Chinese independent corpus analysis tool. The study found that ＂the relationship and interaction between tourists, local people and places＂ is the main research topic of domestic postgraduate students, with a total of 663 papers accounting for 53.8%. Among them, the sub-topics of ＂tourism behavior and motivation, revisit intention and satisfaction＂ accounted for the largest proportion. In terms of research methods, quantitative research is the main method, with a total of 836 articles accounting for 67.9% of the total number of samples. This research suggests that the thesis written by master and doctoral students in the future can be directed in the following directions: 1. Non-single thinking mode and research method; 2. Cross-field integrated research; 3. Research on tourist destination imagery and local communities; 4. Master the research on the behavior change of tourists.