- 期刊
OUR NEUROAESTHETIC APPROACH ON ERGONOMICS, DESIGN AND PRODUCT SELECTION
摘要
Many times in our daily life, we buy a product while being impressed by its appearance, believing that it will cover our need, without however further evaluation of its functionality, its safety or its usability. While ＂experimental aesthetics＂ is using a scientific approach via observation and skepticism, in order to study the way we perceive art or the aesthetics of an object, Neuroaesthetics relies on neuroscience for the explanation and understanding of this experience in a neurological level, following certain steps, involving an aesthetic-kinetic, emotional-evaluative and conceptual-cognitive, brain based circuit. Finally, only an experienced and well informed customer will choose between a well designed but less ergonomic product and a well designed and ergonomic one, independently from its price and brand.
關鍵字
無資料延伸閱讀
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