COMFORT AND ELEGANCE IN AUTO DESIGN

Contoloru Violeta ； Didu Anca ； Rotea Cristina ； Magdalena Dragovic ； Duta Alina

《IETI Transactions on Ergonomics and Safety》 5卷1期 (2021/05) Pp. 36-47

https://doi.org/10.6722/TES.202105_5(1).0005

摘要

Today we are witnessing a strong interference between industry and art. It can even be appreciated that an authentic artistic industry was created, which consists in the manufacture of products that combine useful qualities with aesthetic ones, going up to the deep psychological comfort that the product creates with the help of aesthetic value. The concept of industrial aesthetics, the argumentation of the beauty problem, the aspects, the guidelines and the own observations presented in the paper, to which is added an algorithm for the aesthetic evaluation of a product (beauty, attractiveness), reveals the numerous possibilities that the designer has at hand to meet the aesthetic requirements (comfort, elegance) of the products. The aesthetic indicators include appreciation criteria regarding the shape of the product, the ratio of shape-structure-functionality, shape-material, shape-color-ornament, shape-color-fashion-details, environmental form, appearance and finish, packaging and presentation of the product, expressivity trademarks etc. The design and aesthetics of the products are assets in the competitive struggle and elements of real differentiation of the products.

關鍵字

Car products ； design for aesthetics ； comfort ； elegance