RESEARCH ON E-COMMERCE PRACTICE EDUCATION MODEL AND REFORM DIRECTION

GU Jianqiang ； LU Rong ； XUE Qinggen ； WU Xinghui

《IETI Transactions on Social Sciences and Humanities》 19卷 (2022/08) Pp. 47-52

https://doi.org/10.6896/IETITSSH.202208_19.0005

摘要

With the continuous development of science and technology, the continuous progress of society, and the widespread application of Internet technology, China has entered the Internet era. However, with the advent of the Internet era, it has been widely used in all walks of life, and many well-known Internet technology companies have emerged, such as Alibaba, Tencent, JD.com, etc. Internet technology makes people's life more convenient and efficient. It can be said that Internet technology has changed people's way of life. In the current wave of the Internet era, an e-commerce industry has emerged. With the rapid development of the current e-commerce industry, many colleges and universities have also opened e-commerce majors to cultivate high-quality and professional e-commerce talents. As one of the high-tech industries at the current stage, e-commerce should also change the mode of talent training, pay attention to the combination of theory and practice, and cultivate practical talents that meet the needs of current social development. Through the research and analysis of the problems existing in the current e-commerce practice education mode in colleges and universities, this paper discusses the ways and methods of reforming the practice teaching mode of e-commerce teaching in colleges and universities, hoping to provide some help for college e-commerce teaching.

關鍵字

E-Commerce ； Practical Education Model ； Model Reform