打造綠色環保市集：黃昏市場環境友善滿意度之研究

環境友善是指呈現人與環境和諧共處氛圍的空間營造策略，如：強調節能減碳、資源重複使用，使得環境與人共存共榮、永續發展。永續發展的其中一個構面可以「綠色」來做代名詞，例如：綠色產業、綠色能源、綠建築等。黃昏市場是因攤販聚集而自然形成，是傳統文化與現代消費的結合，是台灣在地文化特色。本研究著重於分析政府單位規劃後的黃昏市場，以新北市某黃昏市場為主軸，參考過往文獻提出旅客友善目的地概念架構發展問項，分為空間、活動、產品，就此三方面之調查。其中，空間構面各項目並無顯著差異；活動構面在「平均消費次數」、「年齡」、「消費認知」有顯著差異；產品構面則在「學歷」、「職業」有顯著差異。滿意度得分方面，空間及活動構面各自有3項及5項較為低分，亟待改進。本研究結果希望給予黃昏市場環境友善的滿意度參考，並得以擬定改善策略。

關鍵字

友善設施；環境友善；綠色環保

並列摘要

Environmental friendliness refers to a space-building strategy that presents a harmonious coexistence atmosphere between people and the environment, such as emphasizing energy saving; carbon reduction, and resource reuse. So that the environment and people can coexist and prosper, and sustainable development. One of the factors of sustainable development can be synonymous with ＂green＂, such as: green industry, green energy, green building, etc. The evening market is formed naturally by the gathering of street vendors, it is a combination of traditional culture and modern consumption. Also, it is the cultural characteristic of Taiwan. This research focused on the analysis of the evening market planned by the government unit, taking an evening market in New Taipei City as the main axis, and referring to the previous literature to propose the development of the concept framework of the tourist-friendly destination, divided into space, activities, and products. There are no significant differences among the items in the space dimension; the dimension of activity has significant differences in ＂average consumption times＂, ＂age＂, and ＂consumption awareness＂; the product dimension has significant differences in ＂educational background＂ and ＂occupation＂. In terms of satisfaction scores, there are 3 and 5 low score items in space and activity dimensions, which need to be improved. Hope to give a friendly satisfaction reference to the evening market environment, and be able to formulate improvement strategies.