Green or not green? The Impact of Corporate Green Strategy

Chun-Shuo Chen ； Pao-Cheng Chen

《The 1st CHINA-ASEAN International Conference 2019: Insight to Chinese and ASEAN’s Experience and Adaptation》 2019 (2019/04) Pp. 1-13

https://doi.org/10.6947/caicictbs.201904.0001

摘要

This study aims to explore the effect of corporate green strategy (CGS) practiced by the firm on the corporate green performance (CGP) and competitive advantage (CA) under the request of the green institutional factor. High-technology manufacturing firms in Taiwan were selected as subjects, and stepwise regression analysis was used for the analysis of the effect of CGS on CGP and CA. This study derived the following contributions and strategic suggestions from the analyzed data and empirical analysis results: (1) corporate green assets (CGA) and corporate green technology (CGT) are the main factors that can be used by firms to obtain the green CA. (2) The direct effect of a CGS on CGA, CGT, CGP, and CA can be proven. Furthermore, the mediating effect of CGA and CGT in influencing CGS on the CGP and CA can be defined. (3) Firms should use the corporate environmental responsibility (CER) conceptual framework built by Yu and Chen [1] to promote green CA, and firms should examine and classify CER performance with partners according to the performance measurement indicators built by Chen et al. [2]. (4) Governments should design regulations for CER and provide resources to help firms obtain CGA and CGT.

關鍵字

Green strategy ； green assets ； green technologies ； green performance ； green competitive advantage