Thai Television within the context of Political Economy Theory - The case study of BBTV

Jonas Becker ； Pirawan Numdokmai ； Pongstorn Limanonn

《The 1st CHINA-ASEAN International Conference 2019: Insight to Chinese and ASEAN’s Experience and Adaptation》 2019 (2019/04) Pp. 58-69

https://doi.org/10.6947/caicictbs.201904.0007

摘要

This research paper examines various mechanisms and characteristics of political economy theory within the Thai media landscape, with specific focus on the case of Channel 7. The formal owner of this broadcasting station, the Royal Thai Army, leased out a long-term license over a period from 1957-2020 to Bangkok Broadcasting Television Company, which is mainly owned by the Ratanarak family group, belonging to the traditional ＂Old money family businesses＂ with Chinese descent. For assessing the involvement and impact of the political economy theory in this case study, several key strategies and processes such as marketisation, liberalisation, integration, diversification and internationalisation are tested.

關鍵字

Political Economy ； Thailand ； Ratanarak ； Ownership ； Media Tycoon