- 會議論文
Research on The Factors of Consumers' Demand for Unattended Convenience Stores by Technology Acceptance Model - A Case Study of Thailand's Metropolis
摘要
The concept of new retail is driven by big data. With the development of new technologies and the upgrading of user experience, the retail industry has been transformed. In particular, unattended convenience stores have developed into a new trend in the future. Many countries have gradually tried and developed them extensively. This study intends to develop a questionnaire exploring the key elements of consumers' demand for unattended convenience stores, in order to provide a valued reference for the development of unattended convenience stores in Thailand. Therefore, this study uses the technology acceptance model and the information success model to develop research dimensions and question items and then integrates the fuzzy Delphi FDM method, the two-dimensional quality model Kano, the refined Kano and the importance-satisfaction model (IS Model) to analyze the key factors of the attribute classification and importance priority of consumers' demand for unattended convenience stores, so that it provides a reference for the development of unattended convenience stores in Thailand.
延伸閱讀
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