Research on the Demand for Clean Electrical Appliances of the Z Generation based on the KANO Model

Xiaochen Shi ； Xinjie Yue ； Wen He ； Jinyuan Li ； Ruini Jiang

《International Core Journal of Engineering》 8卷10期 (2022/10) Pp. 133-139

https://doi.org/10.6919/ICJE.202210_8(10).0020

摘要

＂Generation Z＂ refers to people born between 1995 and 2009, also known as the Internet generation, Internet generation, and collectively refers to a generation that is greatly influenced by technological products such as the Internet, smartphones and tablet computers. Generation Z has a higher acceptance and sensitivity to high-tech products, and also has a series of logics for purchasing smart cleaning appliances. At the same time, they have higher living expenses and their preferences can significantly influence family purchasing decisions. Therefore, the influence of the growth process of Gen Z youth on the consumer market continues to increase and increase. The scope of this survey is located in Sichuan Province, and the Z generation group is the key survey object, and the sample is obtained by a combination of stratified sampling and two-stage sampling. This study establishes the KANO model to measure the satisfaction of the Z generation with the current situation of the clean electrical appliance market, so as to analyze the demand attributes of the Z generation for clean electrical appliances, and study its potential demand, help the clean electrical appliance market to seize the opportunity of this era of revolution, for the Lay the foundation for the development of the entire market in the future.

關鍵字

Gen Z ； Smart Clean Appliances ； KANO Model ； Satisfaction

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