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Financial Performance of Off-campus Training Industry under the Background of "Double Reduction" Policy--Take Company X as an Example

摘要


In July 2021, the "double reduction" policy was introduced. Under this background, what kind of waves will Chinese off-campus training market experience? By analyzing the financial statements of company X in the second and third quarters of 2021, it is found that its stock performance, profitability performance and growth ability performance have all suffered a huge impact. As a giant in Chinese off-campus training industry, company X's financial performance reflects that the off-campus training industry is going through a "cold winter". In the context of the new policy, this paper gives the following suggestions: 1. Change thinking and seek cooperation with public schools. 2. Diversified transformation and emphasis on online education. 3. The strong man breaks his wrist and develops quality education.4. Strong alliances and mergers with similar companies.

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