中国新疆对哈萨克斯坦番茄酱出口潜力分析

Potential Analysis of Tomato Paste Export from Xinjiang to Kazakhstan

汪晶晶(Wang Jingjing) ； 熊苇(Xiong Wei) ； 张丹(zhang Dan)

《社会科学理论与实践》 1卷2期 (2019/12) Pp. 1-8

https://doi.org/10.6914/TPSS.201912_1(2).0001

摘要

番茄酱是中国新疆出口的主要特色农产品，主要出口市场是哈萨克斯坦，探究中国新疆对哈萨克斯坦番茄酱出口潜力将有助于企业制定科学合理的出口策略，以及为政府有效促进农产品贸易健康发展提供参考。本文基于2009－2017年间我国新疆对哈萨克斯坦番茄酱出口数据，应用三次指数平滑法预测中国新疆对哈萨克斯坦番茄酱出口潜力，并总结中国新疆对哈萨克斯坦番茄酱出口潜力开发中存在的障碍，进而提出相应的对策。

關鍵字

三次指数平滑 ； 番茄酱 ； 哈萨克斯坦 ； 出口潜力分析

並列摘要

Ketchup is the most important agricultural product exported by Xinjiang in China, and the main market is in Kazakhstan. Exploring the export potential of Xinjiang Xinjiang to Kazakhstan ketchup will help enterprises to formulate scientific and rational export strategies and effectively promote the healthy development of agricultural trade for the government. for reference. Based on the export data of Xinjiang tomato to Kazakhstan in 2009-2017, this paper uses three exponential smoothing methods to predict the export potential of Xinjiang Xinjiang to tomato ketchup, and analyzes the development of China's Xinjiang and Kazakhstan ketchup trade. The results showed that: (1) The export quantity of tomato ketchup in Xinjiang showed an overall upward trend, but the export value was declining; the structure of export ketchup had changed, but the export of canned tomato ketchup still accounted for a large proportion. (2) China's Xinjiang ketchup has problems in production of Kazakhstan, such as insufficient production standards, low added value of products, lack of well-known brand names, low grades of export products, and green trade barriers. (3) Proposing suggestions for increasing scientific research and technological innovation, extending the industrial chain, and adjusting the industrial structure.

並列關鍵字

Three exponential smoothing method ； Tomato paste ； Kazakhstan ； Export potential analysis